This describes the essential skills and knowledge and their level required for this unit

Required Skills

business negotiation

written and verbal communication

budgeting

analytical skills applied market research and assessments

planning and scheduling of monitoring activities

presentation

maintaining records or database

research

basic computer literacy including word processing

Required Knowledge

marketing principles and practice

performance evaluation measures

competitors strengths and weaknesses

business planning process

organisations customer relations policies

market conditions and forces

Critical aspects for assessment and evidence required to demonstrate competency in this unit

It is essential for this unit that competence be demonstrated in

demonstrated capacity to develop marketing strategy from given data and evaluate strategy

demonstrated knowledge of a range of promotional strategies

Consistency in performance

Evidence is best obtained by citing a marketing strategy prepared for normal organisation operating conditions including evidence of process followed

Context of and specific resources for assessment

Context of assessment

On the job or in a simulated work environment

Specific resources for assessment

No special requirements

Method of assessment

In a public safety environment assessment is usually conducted via direct observation in a training environment or in the workplace via subject matter supervision andor mentoring which is typically recorded in a competency workbook

Assessment is completed using appropriately qualified assessors who select the most appropriate method of assessment

Assessment may occur in an operational environment or in an agencyapproved simulated work environment Forms of assessment that are typically used include

direct observation

interviewing the candidate

journals and workplace documentation

third party reports from supervisors

written or oral questions

Community, environment, political trends may include:

Plans may include:

Marketing strategies may include:

Service organisations may include:

Promotional plans take account of:

Promotional strategies may include:

Assessment of existing capacity may include:

Evaluation criteria may include: